Shop the category, not the viral claim
Before buying a product, decide which job needs help: cleansing, hydration, moisturizer texture, sunscreen finish, or a single targeted active. That cuts down impulse purchases fast.
One open question at a time
Do not test three unknown products at once. Good routine building is controlled enough that you can tell which change actually helped and which one only looked exciting in the cart.
Treat empties as data
The products you finish are more useful than the products you admire. Track what texture, finish, and frequency you naturally stick with, then buy more of that logic.
